ATC: E3 will Never Be the Same…

July 15, 2007 at 3:41 am 2 comments


All Things Considered is a weekly series, providing the ranting and raving podium for the eager founder and blogger of Get Loco, locoroco. It will cover topics ranging from the gaming industry as a whole to its players.

Thoughtful, yes, but a whole in your pocket. A deep one. A nice silver necklace sits on your girlfriend’s chest, she screaming with excitement. And then she’s pissed a few months later when the lovely silver necklace gets lost. Another few months passes and she finds the necklace in the back of her closet. Even so, the necklace will never be the same to her because you spent another paycheck to replace it with a more expensive gold necklace that she cherishes and adores more. That near-pointless metaphor explains my feeling after this year’s E3.

So I was a bit excited to get rid of the Black Eyed Peas, Paris Hilton and booth babes (though the babes sans Hilton could’ve stayed), and free gimmicks to get journalists to play games (which made every preview and review utterly bias). Yet, when E3 rolled around and all of the press conferences were long done, it seemed as if there was nothing. Like Lauryn Hill’s music career, E3 was pretty much done as soon as it started.

Firstly, none of the press conferences came with the usual surprises–SONY overpricing its PS3, Nintendo revealing new, compelling Wii features, SONY pulling out a PSP prototype, Ken Kutaragi holding up a PS3 near-victoriously only to be kicked upstairs the following years. This made it unpleasant, sort of almost as if the manufacturers and developers were trying to tell us something–when they have a big announcement to make, they’ll reveal it with good timing.

Secondly, all of the press conferences were way too long for the information they did not provide. Nintendo got through revealing WiiFit, a few release dates, and Mario Kart Wii in good timing, but aired too many montages and showed too many charts for my liking; it made the conference drawn out and nowhere near enticing. It simply made the average consumer, a younger audience that was attracted to the glitter that was the old E3, bored yet again (and most of the journalists who were sad not to be receiving free gifts, just kidding, of course). Gaming is supposed to be fun and not just a series of press conferences; the big three’s conferences were more like a few minutes watching C-Span: boring as hell.

Finally, when Microsoft, Nintendo, and SONY all touted the true “next-generation”-experience 2 years back when all of the devices were being revealed, they promised new and enticing capabilities. And yet, 2 years after the fact, we’re still not seeing it: surely we’re seeing Killzone 2, MGS4, Halo 3, Super Mario Galaxy, and a new Mario Kart, but we still aren’t seeing new, original titles that push the limits, just sequels. And that hurts the consumer the most; games like Gears of War and Guitar Hero have been revolutionary in changing the gaming industry, but we were looking forward to more original games that push barriers.

These three points prove that E3 will never be the same. This year’s “media business summit” (simply known as a conference or expo) just holds the name “E3”. Rather, it is a completely different ballgame, a long, 19-inning ball game with a score of 0-0. And it will never be the same…




No, Our E3 Coverage Is Not Over Yet! E307: PSP Games Galore

2 Comments Add your own

  • 1. Dan the Man Pie  |  July 19, 2007 at 10:26 pm

    What the hell? Learn to write properly!

  • 2. locoroco  |  July 19, 2007 at 10:40 pm

    Thanks for your constructive criticism, but I’d prefer if you told me exactly what I was doing wrong instead of dropping a pointless line.


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